Links

9.5 Other Strategies

Here are some general tactics we plan to employ to acquire users and downloads for their app:
  1. 1.
    Content Marketing: Vibe's content marketing strategy employs diverse formats, targets popular channels, and leverages SEO techniques to establish industry authority, attract users, and drive engagement. Vibe will emulate whatnot.co's proven playbook for content around collectibles.
  2. 2.
    Social Media Advertising: Running targeted ads on platforms like Facebook, Instagram, Twitter, and TikTok to attract users interested in the same show genre, show interests, collectibles, and online shopping.
  3. 3.
    App Store Optimization (ASO): Optimizing the app's listing on app stores, including the title, description, and keywords, would improve its ranking in search results, making it more visible to potential users.
  4. 4.
    Public Relations: Reaching out to relevant media outlets and online publications to cover the app's launch, features, and success stories could have increased their visibility and credibility.
  5. 5.
    Community Building: Engaging with potential users in online communities, such as Reddit, Facebook groups, and forums, where enthusiasts discuss collectibles could have helped them establish a presence and build trust with their target audience.
  6. 6.
    In-app Referral Program: Vibe's in-app referral program incentivizes users to invite their network to the app, offering rewards and exclusive access. Inspired by successful programs like Dropbox, Uber, and Airbnb, to drive user acquisition, engagement, and retention for long-term growth.