7. Revenue Streams
B2C - subscriptions (content, chat, rewards), in-app purchases (gifts, events, calls), livestream shopping commissions, Generative-AI video scenes. B2B - advertising, sponsored content, licensing.
1. Business-to-Consumer Revenues (B2C)
Monthly Subscriptions
Subscription paywall for select content, private chat rooms, exclusive rewards, and trivia events set by show and/or cast (can range from $0.99 to $50 per month.
In-App Purchases
Virtual gifts, tip-to-DM, 1-on-1 calls ($3 to $500; set by show and/or cast)
Access to virtual events (such as Q&A sessions, watch parties, or meet-and-greets with the cast and crew) ($0.99 to $100, depending on the event's exclusivity and the level of interaction)
Live Shopping Commissions
Merchandise from Vibe Exclusive Shows (live shopping affiliates on the Vibe platform can earn 15% per sale for physical items and 30% for digital items)
Live shopping partners selling their own merchandise via Vibe Live shopping (Vibe will charge an 8% commission on the sold price of an item plus 2.9% + 30 cents payment processing fee for each transaction)
Personalized Generative-AI Cast Video Scenes
Tiered pricing based on the level of customization and the popularity of the cast member (exact pricing still to be determined but examples could be, $25 for a basic personalized message, $50 for an extended message with more customization, and $100 for a premium message with the highest level of personalization)
2. Partners & Sponsor Revenues (B2B)
Advertising and Sponsored Content
Income from in-app advertising, branded content, and sponsored promotions targeting the Gen Z demographic.
Licensing and Distribution Revenues for Vibe Exclusive TV Shows
Involves earning income from licensing exclusive TV shows to media and entertainment conglomerates or content distributors.
This includes sublicensing to potential film distribution partners such as Village Roadshow, expanding reach, and capitalizing on content demand.
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