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7. Revenue Streams
B2C - subscriptions (content, chat, rewards), in-app purchases (gifts, events, calls), livestream shopping commissions, Generative-AI video scenes. B2B - advertising, sponsored content, licensing.
- 1.Monthly Subscriptions
- Subscription paywall for select content, private chat rooms, exclusive rewards, and trivia events set by show and/or cast (can range from $0.99 to $50 per month.
- 2.In-App Purchases
- Virtual gifts, tip-to-DM, 1-on-1 calls ($3 to $500; set by show and/or cast)
- Access to virtual events (such as Q&A sessions, watch parties, or meet-and-greets with the cast and crew) ($0.99 to $100, depending on the event's exclusivity and the level of interaction)
- 3.Live Shopping Commissions
- Merchandise from Vibe Exclusive Shows (live shopping affiliates on the Vibe platform can earn 15% per sale for physical items and 30% for digital items)
- Live shopping partners selling their own merchandise via Vibe Live shopping (Vibe will charge an 8% commission on the sold price of an item plus 2.9% + 30 cents payment processing fee for each transaction)
- 4.Personalized Generative-AI Cast Video Scenes
- Tiered pricing based on the level of customization and the popularity of the cast member (exact pricing still to be determined but examples could be, $25 for a basic personalized message, $50 for an extended message with more customization, and $100 for a premium message with the highest level of personalization)
- 1.Advertising and Sponsored Content
- Income from in-app advertising, branded content, and sponsored promotions targeting the Gen Z demographic.
- 2.Licensing and Distribution Revenues for Vibe Exclusive TV Shows
- Involves earning income from licensing exclusive TV shows to media and entertainment conglomerates or content distributors.
- This includes sublicensing to potential film distribution partners such as Village Roadshow, expanding reach, and capitalizing on content demand.
Last modified 7mo ago