> For the complete documentation index, see [llms.txt](https://vibe-2.gitbook.io/vibe-white-paper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://vibe-2.gitbook.io/vibe-white-paper/whitepaper-and-tokenomics/11.-roadmap-and-investor-exit/11.2-two-year-product-milestones.md).

# 11.2 Two-Year Product Milestones

Yr 1: Research, partnerships, prototype, MVP, user acquisition, onboard shows, subscriptions, live-streams, fantasy game. Yr 2: Generative A.I., NFTs, ads, expansion, new verticals, optimization.

## **Year 1 (2023)**

### Q1

* Complete market research and competitor analysis
* Finalize strategic partnerships with TV shows and content creators
* Develop app prototype (MVP ready): watch & upload videos, comments, voting, and prediction game. Admin panel.

### Q2

* Gamification upgrade
* Profile pages (shows, cast, auditioners)
* Get app on to the app stores
* Run the first global campaign for Formula Frenzy (2-3 month auditioning process to gamers worldwide)
* Gamers must download Vibe app to post their gaming videos and community must vote who makes it to the final 100.

### Q3

* Community chat and membership programs
* Livestream shopping
* Leaderboards
* Implement in-app referral program

### Q4

* More micro-transactions for cast interactions and engagements
* Personalized A.I. Cast Video Scenes

## **Year 2 (2024)**

### Q1

* Introduce advertising options, including display ads, sponsored content, and branded partnerships
* Enhance targeting capabilities by leveraging on-chain and off-chain data
* Expand licensing, sponsorships, and franchising opportunities

### Q2

* Publish new shows based on the SIM SURVIVOR format.

### Q3

* Continue optimizing app features and user experience
* Increase market penetration and user base

### Q4

* Expand international presence through localized versions of TV shows and content