VIBE WHITEPAPER
DECKLINKTREE
  • Whitepaper & Tokenomics
    • 1. Executive Summary
    • 2. The Changing Entertainment Landscape
    • 3. About Gen Z
    • 4. Competitive Landscape
    • 5. Market Opportunity
    • 6. Vibe's Solution
      • Vibe Platform
      • Exclusive Gen Z Focused Content
    • 7. Revenue Streams
    • 8. Vision and Mission
    • 9. User Acquisition Plan
      • 9.1 Exclusive Content
      • 9.2 Distribution: Traditional, Digital, and Affiliates
      • 9.3 Influencer Marketing
      • 9.4 Sales Activations By Cast
      • 9.5 Other Strategies
    • 10. Tokenomics
      • 10.1 Token Utility (VIBE)
      • 10.2 Token Allocation & Distribution (VIBE)
      • 10.3 Token Sale Details
      • 10.4 Use of Funds
      • 10.5 Five Reasons to Invest In the VIBE Token
    • 11. Roadmap and Investor Exit
      • 11.1 Five-Year Growth and Investor Exit Plan
      • 11.2 Two-Year Product Milestones
    • 12. In Closing: Why Vibe?
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On this page
  • Market Opportunity
  • Exclusive Titles
  • Traction
  • Mobile App Status
  • Monetization and Growth Strategy
  • Token Utility
  • In A Nutshell
  1. Whitepaper & Tokenomics

1. Executive Summary

The Ultimate Fan Experience for Gen Z in TV and Gaming Entertainment

PreviousWhitepaper & TokenomicsNext2. The Changing Entertainment Landscape

Last updated 2 years ago

Vibe is a cutting-edge mobile-first app specifically designed for Gen Z's, revolutionizing fan engagement and monetization within the TV and gaming entertainment space. By providing immersive fan experiences, personalized AI-generated cast video messages, and livestream shopping opportunities, Vibe aligns with the ever-evolving consumption and shopping preferences of this vital demographic.

Market Opportunity

  • Gen Z (born between 1997 and 2012) accounts for 32% of the global population, possessing a significant influence on entertainment and consumer trends (Bloomberg).

  • Gen Z's digital-native nature and affinity for mobile-first experiences provide an untapped market opportunity in the TV and gaming entertainment space (Forbes).

  • Gen Z prefers interactive and immersive experiences, with 74% spending their free time online (Pew Research Center, 2018)

  • Live shopping market valued at $60 billion in 2021, is expected to reach $424 billion by 2025 with a CAGR of 42% (Coresight Research), with Gen Z users driving significant growth (especially in Asia and eventually to the West).

  • According to the 2021 Mobile App Engagement Index by Airship, mobile app engagement has grown by 31%, with entertainment apps showing the highest growth in user retention (Airship).

Exclusive Titles

Working with former F1 driver for a new reality TV show "Formula Frenzy”. Slated for distribution to over 125M households. The format is majority owned by Vibe.

Traction

  • Partnership with Good Games Asia" (200M views per episode)

  • Web 3.0 “Shark Tank” TV show with global distribution to over 250M households.

Mobile App Status

  • MVP is ready. The app currently undergoing migration to a serverless and microservices setup (April 2023).

  • Will be ready in time for "Formula Frenzy" marketing launch in June-July 2023.

Monetization and Growth Strategy

  • In-app purchases for livestream shopping and premium fan experiences.

  • Subscription-based premium content and access to exclusive features.

  • In-app advertising and sponsorships

  • Licensing and distribution fees from Vibe exclusive shows.

Token Utility

  • Creative Council memberships

  • Exclusive content and live events access

  • Selected digital collectibles purchases

  • B2B payments for advertising/sponsorships (up to 20%; rest in fiat)

  • Token staking for access & status (0% APY)

In A Nutshell

Vibe presents a unique and lucrative opportunity for investors, tapping into the growing Gen Z market and the fusion of entertainment and shopping trends.

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