1. Executive Summary
The Ultimate Fan Experience for Gen Z in TV and Gaming Entertainment
Last updated
The Ultimate Fan Experience for Gen Z in TV and Gaming Entertainment
Last updated
Vibe is a cutting-edge mobile-first app specifically designed for Gen Z's, revolutionizing fan engagement and monetization within the TV and gaming entertainment space. By providing immersive fan experiences, personalized AI-generated cast video messages, and livestream shopping opportunities, Vibe aligns with the ever-evolving consumption and shopping preferences of this vital demographic.
Gen Z (born between 1997 and 2012) accounts for 32% of the global population, possessing a significant influence on entertainment and consumer trends (Bloomberg).
Gen Z's digital-native nature and affinity for mobile-first experiences provide an untapped market opportunity in the TV and gaming entertainment space (Forbes).
Gen Z prefers interactive and immersive experiences, with 74% spending their free time online (Pew Research Center, 2018)
Live shopping market valued at $60 billion in 2021, is expected to reach $424 billion by 2025 with a CAGR of 42% (Coresight Research), with Gen Z users driving significant growth (especially in Asia and eventually to the West).
According to the 2021 Mobile App Engagement Index by Airship, mobile app engagement has grown by 31%, with entertainment apps showing the highest growth in user retention (Airship).
Working with former F1 driver for a new reality TV show "Formula Frenzy”. Slated for distribution to over 125M households. The format is majority owned by Vibe.
Partnership with Good Games Asia" (200M views per episode)
Web 3.0 “Shark Tank” TV show with global distribution to over 250M households.
MVP is ready. The app currently undergoing migration to a serverless and microservices setup (April 2023).
Will be ready in time for "Formula Frenzy" marketing launch in June-July 2023.
In-app purchases for livestream shopping and premium fan experiences.
Subscription-based premium content and access to exclusive features.
In-app advertising and sponsorships
Licensing and distribution fees from Vibe exclusive shows.
Creative Council memberships
Exclusive content and live events access
Selected digital collectibles purchases
B2B payments for advertising/sponsorships (up to 20%; rest in fiat)
Token staking for access & status (0% APY)
Vibe presents a unique and lucrative opportunity for investors, tapping into the growing Gen Z market and the fusion of entertainment and shopping trends.
