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1. Executive Summary
The Ultimate Fan Experience for Gen Z in TV and Gaming Entertainment
Vibe is a cutting-edge mobile-first app specifically designed for Gen Z's, revolutionizing fan engagement and monetization within the TV and gaming entertainment space. By providing immersive fan experiences, personalized AI-generated cast video messages, and livestream shopping opportunities, Vibe aligns with the ever-evolving consumption and shopping preferences of this vital demographic.
- Gen Z (born between 1997 and 2012) accounts for 32% of the global population, possessing a significant influence on entertainment and consumer trends (Bloomberg).
- Gen Z's digital-native nature and affinity for mobile-first experiences provide an untapped market opportunity in the TV and gaming entertainment space (Forbes).
- Gen Z prefers interactive and immersive experiences, with 74% spending their free time online (Pew Research Center, 2018)
- Live shopping market valued at $60 billion in 2021, is expected to reach $424 billion by 2025 with a CAGR of 42% (Coresight Research), with Gen Z users driving significant growth (especially in Asia and eventually to the West).
- According to the 2021 Mobile App Engagement Index by Airship, mobile app engagement has grown by 31%, with entertainment apps showing the highest growth in user retention (Airship).
Working with former F1 driver for a new reality TV show "Formula Frenzy”. Slated for distribution to over 125M households. The format is majority owned by Vibe.
- Partnership with Good Games Asia" (200M views per episode)
- Web 3.0 “Shark Tank” TV show with global distribution to over 250M households.
- MVP is ready. The app currently undergoing migration to a serverless and microservices setup (April 2023).
- Will be ready in time for "Formula Frenzy" marketing launch in June-July 2023.
- In-app purchases for livestream shopping and premium fan experiences.
- Subscription-based premium content and access to exclusive features.
- In-app advertising and sponsorships
- Licensing and distribution fees from Vibe exclusive shows.
- Creative Council memberships
- Exclusive content and live events access
- Selected digital collectibles purchases
- B2B payments for advertising/sponsorships (up to 20%; rest in fiat)
- Token staking for access & status (0% APY)
Vibe presents a unique and lucrative opportunity for investors, tapping into the growing Gen Z market and the fusion of entertainment and shopping trends.
Last modified 7mo ago