VIBE WHITEPAPER
DECKLINKTREE
  • Whitepaper & Tokenomics
    • 1. Executive Summary
    • 2. The Changing Entertainment Landscape
    • 3. About Gen Z
    • 4. Competitive Landscape
    • 5. Market Opportunity
    • 6. Vibe's Solution
      • Vibe Platform
      • Exclusive Gen Z Focused Content
    • 7. Revenue Streams
    • 8. Vision and Mission
    • 9. User Acquisition Plan
      • 9.1 Exclusive Content
      • 9.2 Distribution: Traditional, Digital, and Affiliates
      • 9.3 Influencer Marketing
      • 9.4 Sales Activations By Cast
      • 9.5 Other Strategies
    • 10. Tokenomics
      • 10.1 Token Utility (VIBE)
      • 10.2 Token Allocation & Distribution (VIBE)
      • 10.3 Token Sale Details
      • 10.4 Use of Funds
      • 10.5 Five Reasons to Invest In the VIBE Token
    • 11. Roadmap and Investor Exit
      • 11.1 Five-Year Growth and Investor Exit Plan
      • 11.2 Two-Year Product Milestones
    • 12. In Closing: Why Vibe?
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  • The entertainment industry is experiencing unprecedented growth and transformation, with new opportunities emerging:
  • Gen Z is the driving force in entertainment and consumer trends
  1. Whitepaper & Tokenomics

2. The Changing Entertainment Landscape

The growing Gen Z market is driving the trend towards a fusion of mobile-first, entertainment and shopping coupled with immersive experiences.

The entertainment industry is experiencing unprecedented growth and transformation, with new opportunities emerging:

  • The global entertainment & media market was valued at $2.2 trillion in 2021, and is expected to reach $2.6 trillion by 2025 (PwC)

  • Over 6.4 billion smartphone users in 2021, projected to grow to 7.5 billion by 2026 (Statista)

  • According to the 2021 Mobile App Engagement Index by Airship, mobile app engagement has grown by 31%, with entertainment apps showing the highest growth in user retention (Airship).

  • Live-streaming shopping is seeing MASSIVE growth but is still untapped in the entertainment world.

Gen Z is the driving force in entertainment and consumer trends

  • Gen Z (born between 1997 and 2012) accounts for 32% of the global population, possessing a significant influence on entertainment and consumer trends (Bloomberg).

  • Gen Z's digital-native nature and affinity for mobile-first experiences provide an untapped market opportunity in the TV and gaming entertainment space (Forbes).

  • Gen Z prefers interactive and immersive experiences, with 74% spending their free time online (Pew Research Center, 2018)

  • Live shopping (or live commerce) market valued at $60 billion in 2021, is expected to reach $424 billion by 2025 with a CAGR of 42% (Coresight Research), with Gen Z users driving significant growth (especially in Asia and eventually to the West).

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Last updated 2 years ago

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