VIBE WHITEPAPER
DECKLINKTREE
  • Whitepaper & Tokenomics
    • 1. Executive Summary
    • 2. The Changing Entertainment Landscape
    • 3. About Gen Z
    • 4. Competitive Landscape
    • 5. Market Opportunity
    • 6. Vibe's Solution
      • Vibe Platform
      • Exclusive Gen Z Focused Content
    • 7. Revenue Streams
    • 8. Vision and Mission
    • 9. User Acquisition Plan
      • 9.1 Exclusive Content
      • 9.2 Distribution: Traditional, Digital, and Affiliates
      • 9.3 Influencer Marketing
      • 9.4 Sales Activations By Cast
      • 9.5 Other Strategies
    • 10. Tokenomics
      • 10.1 Token Utility (VIBE)
      • 10.2 Token Allocation & Distribution (VIBE)
      • 10.3 Token Sale Details
      • 10.4 Use of Funds
      • 10.5 Five Reasons to Invest In the VIBE Token
    • 11. Roadmap and Investor Exit
      • 11.1 Five-Year Growth and Investor Exit Plan
      • 11.2 Two-Year Product Milestones
    • 12. In Closing: Why Vibe?
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  • Gen Z is driving major shifts in entertainment and shopping
  • Trending Sectors
  • Vibe's next-gen mobile-first app is uniquely designed for the Gen Z audience
  1. Whitepaper & Tokenomics

5. Market Opportunity

Vibe's immersive fan experiences, personalized AI-generated cast video messages, and livestream shopping align with Gen Z entertainment and shopping preferences.

Gen Z is driving major shifts in entertainment and shopping

GEN Z: With an estimated spending power of $143 billion in the US alone, Gen Z represents a massive target audience.

  • As the largest demographic group globally, constituting 32% of the population, their preferences and behaviors are driving major shifts in the entertainment and shopping industries.

  • Gen Z's digital-native nature and affinity for mobile-first experiences provide an untapped market opportunity in the TV and gaming entertainment space (Forbes).

  • Gen Z prefers interactive and immersive experiences, with 74% spending their free time online (Pew Research Center, 2018)

Trending Sectors

LIVE COMMERCE / LIVE SHOPPING: Vibe is capitalizing on the live shopping revolution.

  • Deloitte estimates it to reach $300 billion by 2025 with a CAGR of around 49% from 2020 to 2025.

  • Coresight Research estimates global live shopping market was valued at $60 billion in 2021 and is expected to reach $424 billion by 2025, with a CAGR of 42%.

  • eMarketer estimates that the live commerce market in China alone will reach $171 billion in 2023, up from $63 billion in 2020.

  • Popular in Asia, with China leading the way in terms of adoption and growth.

  • Live shopping becoming increasingly popular among Gen Z.

Vibe's next-gen mobile-first app is uniquely designed for the Gen Z audience

  • Vibe combines elements from each of these markets into a single, cohesive platform to fill a gap currently in the industry.

  • By capitalizing on these market trends and addressing the evolving needs of this vital demographic, Vibe is well-positioned for significant growth and success.

  • Vibe also has a playbook for TV shows on how to leverage our app for real transformative improvements in revenue-generating metrics.

Previous4. Competitive LandscapeNext6. Vibe's Solution

Last updated 2 years ago

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