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5. Market Opportunity
Vibe's immersive fan experiences, personalized AI-generated cast video messages, and livestream shopping align with Gen Z entertainment and shopping preferences.
GEN Z: With an estimated spending power of $143 billion in the US alone, Gen Z represents a massive target audience.
- As the largest demographic group globally, constituting 32% of the population, their preferences and behaviors are driving major shifts in the entertainment and shopping industries.
- Gen Z's digital-native nature and affinity for mobile-first experiences provide an untapped market opportunity in the TV and gaming entertainment space (Forbes).
- Gen Z prefers interactive and immersive experiences, with 74% spending their free time online (Pew Research Center, 2018)
LIVE COMMERCE / LIVE SHOPPING: Vibe is capitalizing on the live shopping revolution.
- Deloitte estimates it to reach $300 billion by 2025 with a CAGR of around 49% from 2020 to 2025.
- Coresight Research estimates global live shopping market was valued at $60 billion in 2021 and is expected to reach $424 billion by 2025, with a CAGR of 42%.
- eMarketer estimates that the live commerce market in China alone will reach $171 billion in 2023, up from $63 billion in 2020.
- Popular in Asia, with China leading the way in terms of adoption and growth.
- Live shopping becoming increasingly popular among Gen Z.
- Vibe combines elements from each of these markets into a single, cohesive platform to fill a gap currently in the industry.
- By capitalizing on these market trends and addressing the evolving needs of this vital demographic, Vibe is well-positioned for significant growth and success.
- Vibe also has a playbook for TV shows on how to leverage our app for real transformative improvements in revenue-generating metrics.
Last modified 7mo ago